Free tool
Was this market worth it?
Add up a market day the honest way, with your time counted. See what you took home, your profit per hour, and whether it earns a spot on next season's calendar.
The day's numbers
Ingredients + packaging
Prep, travel, the market
How it works
Enter what you took in
The day's revenue, straight off the till or the cash box.
Subtract what the day cost
The cost of the goods you sold, the booth fee, and the gas to get there and back.
Count your hours
Baking, packing, driving, setup, selling, teardown, at a real hourly rate. What is left is profit, and profit per hour.
Figures from the worked market-day example.
Common questions
How do I know if a farmers market was worth it?
Can a market lose money even with good sales?
Which costs count for a market day?
Go deeper
Was That Market Worth It? How to Know If an Event Made Money
The honest math on whether a farmers market paid off: revenue minus cost of goods minus booth and gas minus your hours, expressed as profit per hour.
Selling at Farmers Markets: The Complete Guide for Food Makers
A practical guide to selling at farmers markets: choosing a market that fits, getting in, pricing so the morning clears your cost, packing the booth, and knowing if it paid.
What to Bring to a Farmers Market: The Complete Checklist
Everything you actually need for a farmers market stall, grouped into the booth, selling and payment, your product, and you. Plus how much to bring.
One market today. Your whole season in Doughflow.
Keep a running scoreboard of every market and pop-up, so you know which ones earn a spot on next season's calendar.