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Early access · for market & pop-up bakeries

The kitchen ledger for market bakers.Cost recipes today. Run events next.

Doughflow tracks every ingredient, recipe, and minute that goes into your market table — so you can price for real margins instead of guessing.

Free during early access. We'll email you when your spot opens.

Sourdough loafCost basis
Flour · 500g$0.94
Salt · 10g$0.04
Active labor · 12 min$5.00
Overhead allocation$1.46
Sells at $14 · margin52%

What we keep hearing

Selling at markets is more spreadsheet than baking.

The actual baking is the easy part. The pricing, packing, and event juggling is where most home-based bakeries leak money and weekends.

You don't know your real margins

Flour goes from $0.67 to $0.94 a pound and your $8 loaf quietly stops paying for itself. Without tracking ingredient costs, every market shrinks the gap.

You over-pack or sell out by 11am

Without inventory math tied to past events, every market is either food in the trash or money on the table.

Events live across six tools

Application deadlines, vendor fees, acceptance emails, prep schedules, staff hours — kept in spreadsheets, sticky notes, and Google Calendar.

Shipping today

Recipe costing, done right.

The same numbers you'd track by hand — ingredient prices, unit conversions, labor minutes, margins — kept in one place that re-costs every recipe when something changes.

Your spreadsheet today

Costs drift, math breaks.

  • Manual unit conversions you do in your head.
  • No price history when flour goes from $8 to $12.
  • Breaks the moment you double a recipe.
In Doughflow

Costs update everywhere, automatically.

  • Cups, sticks, ounces — converted to grams automatically.
  • Every receipt scan updates the price across every recipe.
  • Scale a recipe up or down — costs follow.

Ingredient library

Track every pantry item with the price you actually paid. Update once and every recipe re-costs.

Receipt scanning

Snap a photo, get line items extracted and matched to your pantry — no manual entry.

Recipe costing

Cost per gram, per unit, per batch. Including unit conversions and density-aware volume math.

Margin clarity

Set a sale price, see your margin. Tweak it until the number sits where you want it.

Next on the bench

Event planning, inventory math, and the trend insights to help decide what's worth doing next. Join the waitlist to see them ship.

15 markets a year. 24 recipes. 200 ingredients. One app to run all of it.

Built around the way a small market bakery actually operates — not a hypothetical enterprise.

Built for where you work

Half your work happens at a folding table.

Doughflow is built mobile-first. Update inventory between customers, log a sale, check tomorrow's prep — all from the apron pocket.

When you're back at the bench, the same data is on the laptop. No double-entry, no syncing.

A note from the builder

My wife runs the bakery. I run the numbers behind it. Doughflow exists because she needed cleaner cost tracking and inventory for her, and I needed real signal to figure out which markets are worth applying to, whether wholesale to a coffee shop pencils out, and what's actually pulling its weight. This is the tool we both needed.

— Rich, Doughflow

Ready to know your numbers?

We're letting bakers in as we grow. Add your email and we'll send a note when your spot opens up.

Join the waitlist