Our story
We built Doughflow for our own pop-up
My wife and I started a pop-up bakery. We could bake, but we couldn't tell which items actually made money, what to load in the car, or whether a market was worth the Saturday. So I built the tool we needed, then built it for every maker like us.
How it started
A folding table, a sold-out morning, and no idea what we'd earned
We'd sell out and still not know if we made money. The flour and butter, the hours the night before, the booth fee, the gas to get there. Those numbers lived in our heads and on the backs of receipts.
A great morning and a break-even morning looked exactly the same from behind the table. We were working hard with no scoreboard.
Saturday · Grove Street Market
Was it worth it?
About $44 an hour. Worth a repeat.
Every tool was built for restaurants, not for us
The software out there assumed a storefront, a register, a back office. Nothing spoke to a maker selling at markets and pop-ups, where the margins are thin and every batch counts.
The one platform built for our world handles the selling. Nobody was doing the operator's numbers. That was the whole problem worth solving.
Brown butter cookie
$0.61
true cost to make one
What we made
The analyst we wished we had
Doughflow reads your recipes, receipts, and event invites and hands back the answer, not a spreadsheet. It runs on your phone, between batches, and tells you what to do next.
- The true cost of every item, after labor and overhead
- What each market actually earned, time included
- Where to find good events to sell at
- What a wholesale order needs to clear to be worth it
Three of your prices sit below your target margin. Nudging them adds about $90 a month.
Doughflow exists because we needed it and couldn't buy it. Every feature still gets the test from our own table: does it tell a maker something true that helps them earn more, with less work? If you sell what you make, this is being built for you.
Rich Smith
Founder, Doughflow
See your own numbers, not a demo's
Snap one recipe and watch its true cost and margin appear. That is the whole pitch. Everything else grows from there.